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Oferta pracy

Head of CRM

Nr ref. 192257/6996
For our client, a rapidly growing bookmaker operating in various European markets, we are looking for a Head of CRM.
Warszawa (mazowieckie), Malta (Malta)
Marketing, Zarządzanie projektami
Poziom stanowiska
Rodzaj umowy
Wymagany język
Roch Mitka


  • determining the development strategy of the department on the Polish market,
  • keeping and reactivating players through both open (global) and closed (segmented) tactical actions,
  • responsibility for acquisition bonuses (welcome packages),
  • automation of CRM activities along with loyalty bonuses and various variants of the customer path,
  • supervision over the planning and execution of the above and their optimization,
  • campaign performance analysis, reporting the effectiveness of CRM activities to CMO,
  • managing a team of several people,
  • responsibility for the forecast and budget execution,
  • establishing, maintaining and developing partnerships with suppliers of tools and products for CRM,
  • close cooperation with other departments (mainly technology and product) in the field of tool integration and the introduction of new services, products and functionalities relevant to CRM,
  • strengthening acquisitions and conversions by building an appropriate customer path,
  • advice on CRM activities on foreign markets.


  • practical experience in results-oriented communication with clients and knowledge of best practices in the optimization and personalization of content, offers and channels,
  • experience with advanced Marketing Automation tools such as Optimove and other tools relevant to CRM activities is highly desirable,
  • practical knowledge of communication touchpoints (e.g. PM, mailing, SMS, push),
  • very good knowledge of .xls,
  • an interest in and knowledge of sports betting and its dynamics is highly desirable,
  • at least 4 years of professional experience in a strategic CRM position,
  • excellent communication and collaboration skills,
  • very good analytical, organizational and prioritization skills,
  • both Polish and English language knowledge level is required. Additional language skills are also welcome.

The offer:

  • stable, abitious position in an international team,
  • full-time cooperation based on an Employment Agreement or B2B,
  • work with an experienced team of specialists,
  • private medical care,
  • MultiSport Card and Group Insurance,
  • free tickets to sports events, financing training courses, conferences and events,
  • access to the Referral Bonus program.
Prześlij nam swoje CV

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