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For Employee

Job offer

Head of Marketing
Ref. nr 190413/5299
For our customer - mobile game developer - we are looking for open-minded Head of Marketing with experience in mobile marketing.
Cracow (małopolskie)
Location
Marketing
Specialization
Director
Position level
permanent
Contract type
English
Required language
Katarzyna Ciesielska
Consultant

Responsibilities:

  • building and driving marketing strategy, planning, execution, optimization and reporting to achieve desired KPIs,
  • leading and expanding the marketing team with a player focused, analytical and data-driven marketing culture,
  • working with digital ad designers, supervision over the ads' content and marketing strategy,
  • measuring the impact of marketing actions based on players behavior & game KPIs, applying insights to refine strategies,
  • collaboration with the BI team to align UA strategies with player behaviors,
  • managing App Store Optimization team,
  • managing external marketing agencies when necessary,
  • managing the 1st party partner relationships such as Apple & Google Play,
  • leading the social media team, supervising social media activities, channels and players engagement.

Requirements:

  • minimum of 3 years of experience in Mobile User Acquisition & Mobile Marketing,
  • excellent analytical skills, data-focused approach, and experience in mobile analytics,
  • solid understanding of the mobile video games market & especially the iOS & Android,
  • proven track record of successfully launching mobile games from soft launch to global release,
  • experience with large-scale projects (last years Gamesture's marketing team budget amounted to $1,5mln+),
  • strong experience setting up UA campaigns, managing ad networks, affiliates, offer-walls & influencers,
  • strong experience with attribution tools such as AppsFlyer etc.,
  • ability to think strategically,
  • ability to communicate in English without problems,
  • strong leadership, teamwork, and interpersonal skills,
  • helpful and friendly attitude.

The offer:

  • possibility of working remotely,
  • working in an easy-going, enthusiastic yet result-driven atmosphere,
  • competitive salary: 20 000 - 25 000 PLN gross (negotiable)
  • comfortable and modern office in a convenient location in Krakow,
  • medical package and additional payment for Multisport,
  • additional benefits: every morning there is provided a varied and healthy breakfast buffet; fresh fruit and healthy drinks always available in the office.
Application
Send us your CV

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