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Nr ref. 17120/ 0

Digital Marketing Manager

Lokalizacja: Kraków

Wynagrodzenie: attractive

The employer

For our Client, a global FMCG company, we are looking for a suitable candidate to fill the position of Digital Marketing Manager

Responsibilities

  • Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns,
  • designing, building and maintaining social media presence,
  • measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs),
  • identifing trends and insights, and optimizing spend and performance based on the insights,
  • utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points,
  • managing online brand and product campaigns to raise brand awareness,
  • improving the usability, design, content and conversion of the company website.

Requirements

  • Minimum 5+ year of experience in marketing department(preferably FMCG trade),
  • BS/MS degree in marketing or a related field,
  • demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns,
  • highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate,
  • solid knowledge of website analytics tools,
  • strong understanding of current online marketing concepts, strategy and best practice are highly desirable,
  • up-to-date with the latest trends and best practices in online marketing and measurement.

The offer

  • Private medical care and life insurance,
  • competitive benefits package,
  • opportunities for internal promotions in structures.
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